1. Credibility
People google you before they buy. A clean website with your info, photos, and reviews makes you look legit vs. just a social page.

2. Always open
Your shop has hours. Your website doesn’t. Customers in Kingston or anywhere else can check prices, book services, or contact you at 11pm.

3. Reach new customers
With Google and local search, people who don’t follow you on Instagram can still find you. “best baker near me” → your site pops up.

4. Control your message
On social media the algorithm decides who sees what. On your website you control the branding, offers, and info. No distractions.

5. Save time on FAQs
Put hours, pricing, location, menu, services right on the site. Fewer “what time you open?” DMs and calls.

6. Sell and collect payments
Even a simple site lets you take bookings, sell products, or take deposits. Add Payoneer, card payments, etc. and you can get paid without chasing invoices.

7. Data you actually own
You can see what pages people visit, what they click, and what brings in customers. That helps you decide what to stock, promote, or change.